Nicole Ann Snow
Nicole Ann Snow
I help your creative business succeed.

Hi there! Starting with a single ball of yarn I grew an award-winning, creative company that serves a greater good.

Now, I help artists grow their creative businesses.

As seen in the Wall Street Journal, Inc., Fast Company, Albany Business Review, Times Union and more.

 
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Services

What burning question do you have about your business?

SCHEDULE A FREE CALL WITH ME! CLICK HERE

Maybe you’re like me. You have an artistic passion. Little by little, you dabbled into making a “go” of it with a business of your own.

You’ve experienced some growth and connection with your audience. That’s AMAZING!

But, you’re getting stuck doing all of the “business” stuff and not enough time and energy is getting spent on the artistic part.

Here’s where I can help! I understand the quality and love that needs to go into your business because that’s how I built Darn Good Yarn!

If you’re just kind of stuck and looking for direction, let’s schedule a call. I can help you get organized, give you an action plan post-call and resources to get you reaching to the next place.

Looking at the possibility to have a professional, creative company handle it all? From manufacturing to marketing, strategy even warehousing and kitting for the classes you teach and sell- I can help you with that too!

The services below are for small creative ventures looking to expand without the headaches. Click the button below to schedule a free 15 min call so I can learn about your needs!

 

  • One-time hourly one-on-one: $250/hr

  • Per Project: Quoted

  • Ongoing monthly strategy sessions: $150 & up

  • Virtual CEO: Full-service & holistic “one-stop shop”: Operations+Marketing+Strategy: Quoted
     

Experience

Founded in 2006 by Air Force veteran Nicole Snow, the firm serves crafters all over the world and provides employment for more than 300 women overseas and an additional twenty-one people in the United States.

Born in NJ, Nicole grew up in a log cabin & spent hours playing “craft corner” with an old fashioned cash register & her parents’ office supplies. Nicole later attended Clarkson University, starting a successful business during her freshman year and earning a Bachelor of Science degree in Business and Technology Management with Honors in 2004.

After serving in the United States Air Force for two years, Nicole embarked upon a career at a paper company but soon got fired, with the president noting that she “wasn’t suited for small business.”

Undeterred, Nicole launched Around the Om, a general imports company, in 2006. Two years later, wanting to create a business focused on social consciousness through crafting and design, Nicole merged the firm into a new entity, Darn Good Yarn. Since then, Darn Good Yarn has saved over 1,000,000 pounds of manufacturing remnant material from ending up in landfills or rivers, upcycling it into hand-spun, hand-dyed silk yarn and craft supplies and employing more than 300 Indian and Nepalese artisans.

A frequent speaker about small business issues and conscious capitalism, Nicole is a member of Entrepreneur’s Organization (EO), serves on multiple boards, and is an angel investor.

 

Awards

  • #1 Fastest Growing Company in the Albany Area (2018)

  • #2 Fastest Growing Company in the Albany Area (2019)

  • Top 5 Rising Stars Inc 5000

  • 3 time Inc 5000 Award recipient

  • 40 Under 40 Award

  • US Chamber of Commerce Community Excellence Award

  • US Chamber of Commerce Dream Big Blue Ribbon Award Winner

  • Good News Award Winner

  • Dream Big America Champion October 2014

  • FedEx Small Business Grant Inaugural Grand Prize Winner

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Testimonials

A brilliant entrepreneur!! She should give the rest of the world lessons. She knows how to start a business and expand it and stick to it. It’s been an amazing journey to watch. I am in awe.
— Linda Clayton, Animal Communicator, Artist, Eyewear Designer, Painter
Nicole provides an excellent product (silk yarns, etc.). Her response and service to her customers is extraordinary. She has care for and commitment to her suppliers. I wish there were more people like her.
— Diana Hirsch, Engligh language editor at DeerMusic
I have NEVER been disappointed by anything I’ve ordered from DARN GOOD YARN - crafting and jewelry supplies, recycled silk wrap skirts (I have at least four), and the yarn. Oh the yarn... An incredible selection of different fibers in brilliant colours and textures, many recycled fibers, all sustainable products. This company supports the individual artisans who produce the many recycled products in areas where it means a great deal; I admire that so much! They also sell (and often feature many for free - always on Fridays) crochet and knitting patterns designed to work especially well with their unusual yarn fibers.
— KATHRYN B.

Contact

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